~ Written in collaboration with Doug Gould, who deserves most of the credit for the depth on the article´s content! Doug´s startup, partner, and investing experience is rich as it is broad — he led technology and channel BD @ Cloudability, built out the digital agency motion at both Xamarin and Microsoft, and now is a senior member of the AWS startup business development team incubating and growing startups. The fact that he´s also a great guy and fellow wine connoisseur doesn´t hurt (Oregon Pinots ftw my dear friend!) Many thanks for edits, suggestions, and direction…

The term ‘digital agency’…


The article does not reflect the views of the writer’s employer. Rather, the central thesis of this article stems from 8+ years of leading alliance organizations at startups, and collaborating with consulting & technology partners at two of the three market leading cloud vendors.

Was it only yesterday that Techcrunch would regularly report the birth of a new unicorn, calling for eye watering valuations despite historical year over year losses? Profitability was scorned in light of a Gekko-esque hunger for revenue and net new customer acquisition. Alas, Covid-19 took the punch bowl away, waking up startups to the realities of…


In the first part of this series, we took a quick look at the rise of microservices as an increasingly recommended architectural pattern for flexible, scalable, and cost efficient applications. In this next post, I will attempt to highlight for a business person the experience of a developer using the top two most popular choices for running Kubernetes as a managed service: AWS and GCP. To do so, I´ll compare and contrast the experience of setting up a cluster; deploying an application on said cluster; before synthesizing the major differences between the two platforms. …


Photo by Cytonn Photography on Unsplash

Over the last few years, the field of information technology has seen a somewhat steep rise in the usage of buzzwords to describe the inner workings of software development and management. This is ironic in light of the rise of low/no-code platforms and other tools that attempt to bridge teams that previously had difficulties communicating/collaborating (think Productboard for PMs and external teams; Zeplin for designers and other stakeholders). Despite the two trends´ opposing tendencies (one aggrandizes the field of software dev, the other democratizes it), there still remains the salient need to connect the various communities. …


Stop, drop, shut ’em down, open up shop

Oh, no

That’s how Ruff Ryders roll

Stop, drop, shut ’em down, open up shop

Oh, no

That’s how Ruff Ryders roll

— Rough Ryders lyrics, DMX

The road is definitely not smooth for the market makers of online food delivery. At the very least, one can posit that opening up shop — and keeping it open — is an expensive affair. Indeed, in its most recent earnings call, Uber announced $819 million in revenue for Eats, up 53%, or 56% in constant currency, yet still lost $2.9 billion (admittedly better than…


Doubling Down on Partners during the Covid-19 Craziness

It feels a tad self aggrandizing to write a post on business best practices in light of the impact of covid-19 worldwide. I can’t pretend that my own developments are that dramatic when every day we read about the tragedy impacting the families of the hundreds of thousands who have lost their lives. Still, I hope that writing, and reflecting upon what is happening, provides an outlet against this common anxiety I imagine we are all feeling.

When I started writing this post I was attempting to refocus my energy towards the…


I’ve become a history buff over time — reluctantly at first (middle school), tepidly soon after (high school), inexorably in college, and now, undeniably spending way too much nerding out about it. We often hear that history explains where we come from; why we act in the ways we do; and, sometimes, it can even outline what the future has in store for us (“history doesn’t repeat itself but it sure rhymes,” said our dear friend Mark Twain). History — the study and interpretation of past events — can stitch together linearity for cultures, governments, politics, and of course, business…


Back in the day I was the first business developer for a start-up called Wisemuv. We wanted to be a Q&A platform, but we ultimately pivoted because back then (2009) I ran into a service that I ultimately fell in love with: Quora. I signed up as an early beta users and thought they were way way ahead of the game, despite the fact that the category had already been defined (think Askjeeves) and overwhelmed by many players.

Just like Medium, Quora fosters a community; the user experience is beautiful and not too cacophonous in comparison to other free internet…


Today, businesses are being transformed by three inexorable trends. First, businesses are creating massive amounts of data stemming from a dizzying plethora of sources. That data must consequently be managed at scale. Second, the “cloud” is undeniably the most efficient and scalable platform to provide the type of fast, reliable, and financially viable storage and analysis of that data. That is due in part to the economies of scale brought about by some of the largest cloud vendors’ capital expenditures procuring massive server footprints. Indeed, what would have taken million in dollars in the past to procure computing power can…


originally published as “Mobile with a Hint of Clouds: How to Pair a Cloud Infrastructure Service Line with a Mobile App Dev Practice”, November 1st, 2016

Madonna once wrote, “You have to reinvent to stay fresh, to stay in the game.”[1] IT vendors the likes of Google, Microsoft, and Amazon are certainly dancing to the pop star’s tune, doubling down on their capital expenditures in hopes of capturing higher shares of the cloud computing market. It’s a gargantuan business at that: the public cloud alone will be a $191 billion business in 2020 according to IDC.[2] In turn, their services…

Alex Popp

Passionate about growing software businesses. French American. Wine nerd. If I had more time I would write shorter posts. contact: apoppy101@gmail

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